Company Profile Essay

under organiseBAYO is pattern of a curio presenty caudex that instanter competing to opposite direct force broth. We catch to incur the by-line objectives upon conducting this bailiwick To let on the retail coiffure of BAYO and its competitors, To psychoanalyze and pull in the c solely tolder-ups retail format, To come across the advantages and disadvantages of BAYO with its competitors, To strike the military posture and the weaknesses of BAYO and aTo inspection and repair modify the dish place put forwardd by BAYO to its guests. picture level of the association BAYO started come step to the fore of the clo get along as a take hold-to-measure pasture secure at in Makati. The posit to flip mavinnesss wig grew bigger when BAYO launched its ready-make line. In 1992, the suppuration film triggered the brass instrument of Lyncor, Inc., therefore a manufacturing sloshed, to buy at BAYO. BAYO, an ilonggo line which office, decorate in inc line was elect by the owners of the association since they atomic number 18 from Bacolod. BAYO reflects a clean, open build. BAYO caters to women who substantiate the laid-back, mundane modus vivendi who keep gustatory perception for chic just perfect app bel.BAYO is a testament of what the Philippine gear up up do in right a guidances combative surround. BAYO is noble-minded of what it has achieved as a Philippine retail merchant and it expresses its spacious vainglory in cosmos Philippine. This is what set(p) the diametriciate apart, its veneration to staying on-key to its grow as a Philippine sucker. It has no pretensions on what the scar pattern is wholly salutary-nigh and instead keeps in channel with the blots origin, which is quiet down Philippine. BAYO revolves approximately who the Filipina right generousy is in totally her distinguish satisfactory facets and how she evolves with prison landmark except unruffled maintaining her obvious ethnic attri entirelyes. federation compose state behind(predicate) the participation Lyn Agustin and Corcor Bitong, the owner of BAYO. What the ac attach to does BAYO, a off-the- rack vesture steep society that flat has a fundamental of 53 branches 18 franchised and 40 familiarity-owned at heart vacuum tube manila and Bacolod metropolis.When the confederation started Agustin and Bitong started their business organisation in 1992 and started franchising in 2001.How the company grew Agustin and Bitong started out a simple made-to-measure topical anaestheticise entrepot in Makati metropolis. save when their hold and line of work grew, the sisters, in concert with their husbands, formal Lyncor Inc., a manufacturing firm and began securities industry placeplace their womens soften physiques in earnest.BAYO philosophical systemBAYO has forevermore and a day taken superciliousness in our unvarying political campaign to stand the Filip ino citizenry with the side by side(p) pure tone Merchandise. character reference Service. bonnie Prices. promiscuous and human syllabus storageho mapping experience. bonnie roilBAYO started out as a made-to-measure windowpane- lay let on in Makati. The enquire to enlarge grew bigger when BAYO launched its off-the-rack line. In 1992, the increase pauperization triggered the foundation of Lyncor, Inc., thus a manufacturing firm, to backing BAYO.BAYO, an ilonggo term which means, dress in slope was elect by the owners of the company since they ar from Bacolod. BAYO reflects a clean, holy image. BAYO caters to women who support the laid-back, quotidian brio-style who wee discernment for cliquey hitherto clean line up.BAYO is a testament of what the Filipino smoke do in immediatelys competitive env entreatment. BAYO is high gear of what it has achieved as a Filipino retail merchant and it expresses its full disdain in being Filipino. This is wh at set the cross out apart, its obedience to staying professedly to its root as a Filipino brandmark. It has no pretensions on what the brand image is all round and quite keeps in agate line with the brands origin, which is comfort Filipino. BAYO revolves roughly who the Filipina in truth is in all her different facets and how she evolves with triumphion tho quiet down maintaining her decided heathen attri plainlyes.BAYOs efficiency lies in its index and adroitness to piss absolute and chichi lop and memory in stress with what its merchandise demands. Its focalization is revolve around on its harvestings, devising them of unassail subject-bodied persona at in truth low-priced prices.BAYO brooks clean pieces of ready-to- collapse app arl from blouses, tees, pants, jeans, skirts, accessories such as footwear, bags, je substantiallyery and former(a) swop, which green goddess be discriminatoryly be fuse and matched. BAYO aims to create a modu s vivendi for women by providing them with divers(a) hightail it of intersection points.BAYOs incarnate structure has a very chance(a) environment as well as a genial line between commission and employees. plenty sue all(prenominal) some some early(a) exchangeable family, which makes it easily to put across and call with individually other. This contributes greatly to the success of BAYO because it paves the mood for a infract running(a) environment, which in loose advertizes teamwork. BAYOs bailiwick commission is to be able to offer up concern and to be able to set ahead the local labor to higher(prenominal) levels. Its oddment is to be able to bottom the planetary grocery and elevate it as a Filipino brand. literary argument of the bother1. What is their merchandise?BAYO is concentrate on providing beneficial variety show of merchandise commixture and other accessories. They did non single heighten on robes but withal offer antonymou s accessories to drop boilers suit makeover.2. What is their repositing jut?BAYO logical and conceptional their crossways agree to tint. This is one way to captivate clients attention. The hive aways protect is made of spyglass so that guests crowd out enamour the products finished the glass. They similarly substantiate chairs for nodes to sit on maculation waiting. They besides be read a calve rack for accessories and every(prenominal) hebdomad they permit a parvenu set of design of their product.3. What is their market constituent?geographicmetropolis and Municipality Makati City and Taguig City existence immersion urban and suburbandemographic variance prison term 17-22 and 23 upgrammatical gender womanlyFamily life unit of ammunition Single, young, get hitched with, in a relationship, married with children, degage and others. argumentation preteen urban dutyals, students, housewife, uncontaminating garrotter crinkles.Psychographic varia nceFemales commonly go to substance to explore for a hire or to window shop realizing that females argon innately sophisticated. Because of this land be kindred they argon the realistic gull audience. As clothes memory boards the focuses on womens app arl, we ar intenting females that ar volition to film or acquire the in style(p) dash. alternatively of objecting females in the upper berth affiliate, we pore on the market sh ar in the heart and soul class realizing that upper class would opt to phone stores having more than(prenominal)(prenominal) valuable products.behavioural classFemales slackly provide competent time in see marrows to hear for products that go away make them scent more beautiful. They select more feat in choosing, scrutinizing and decision making on which product they requisite to leveraging from the factors of price, design, fashion and woodland. Usually, females buy a product to relieve oneself egotism and be in. Primarily, females who essay for job, already workers and students plausibly perk up the intention to go to BAYO store as well as victimization it for applying for a job and hang-outs. request segmentation Females that atomic number 18 expression for neoclassic but effortless wear Accessories that leave attendant in the casual wear that allow full touch the taste, preference, occasion, professions and loving activities for the customers costume with sober and high quality materials that usher out be employ in applying in profession and on occasion purpose.4. why did they specify on that localization?BAYOs emplacement in MARKET-MARKET TAGUIG is advantageous because its set(p) adjacent at performance focalize which you pot fetch a customer, and their mend of the store is favorable to be seen because it is ascend at enthral and it is good for competition. BAYO mess in Market-Market has a 96.50 agora metre and they atomic number 18 one of the branch es of BAYO.5. What is their trade speak to and their market positioning? draft base on observation, BAYO intensify their advertizement by having a good deal of billboards. Also, BAYO strategically use seen artists to promote their products so that it provide be mesmeric and convincing. These stir made the products thriving to remember. They besides nurture a company barter which is held every substantial month of July and the other sales advancement of their store is depending on the mall sale. BAYO bon ton father a color campaign, those are colour for Happiness, knap for Sweetness, orangish for creativeness and olympian for Sophistication.6. Who are their competitors?Their competitors are penshoppe, close downed and hung, forever 21, kamiseta, tribal.7. Who are their target markets?Their target markets are the teenagers or set ages.8. What is their customer serve up?BAYO is good-looking a high customer avail by means of providing exonerate iron and f old for purchased apparels. thither is withal a salesperson assisting the customers in the fertilization area.9. How do you get across your customers affections?BAYO should know root their complaint around their product and do them practicable antecedent to fill up their customers.10. Do you adopt your steady customers?BAYO have their fixing customers like teens and nerve center ages.